Creative Director
Crafting immersive experiences through film, motion & design
About
I'm a passionate Creative Director with over 27 years of experience in the creative industry. My work spans across film, advertising, immersive technologies, and experiential design.
From crafting compelling narratives in traditional filmmaking to pioneering cutting-edge AR/VR experiences and AI-driven imagery, I bring stories to life through thoughtful direction and user-centered design philosophy.
Currently leading creative initiatives at BAT, I continue to push boundaries at the intersection of technology and storytelling.
27+
Years Experience
100+
Projects
7
Expertise Areas
Expertise
Directing and producing compelling visual narratives that captivate audiences across all platforms.
Dynamic visual effects and animations that bring static designs to life with fluid motion.
Creating immersive three-dimensional worlds and photorealistic renders for any medium.
Pioneering immersive experiences in augmented and virtual reality for next-gen storytelling.
Crafting intuitive digital interfaces that prioritize user experience and aesthetic excellence.
Leveraging artificial intelligence to create generative imagery and intelligent creative solutions.
Experience
BAT
Leading creative initiatives and brand experiences. Driving innovation in digital storytelling and immersive marketing campaigns across global markets.
Previous Agency
Directed multi-platform campaigns for Fortune 500 clients. Established VR/AR department and pioneered immersive storytelling techniques.
Production Studio
Led film and motion graphics projects from concept to completion. Built and mentored creative teams while delivering award-winning work.
Creative Agency
Created broadcast graphics and commercial animations. Developed foundational skills in 3D animation and visual effects.
Selected Work
FILM / COMMERCIAL
Award-winning commercial campaign with immersive storytelling
AR/VR EXPERIENCE
Virtual reality product experience for global launch
MOTION GRAPHICS
Cinematic opening sequence for streaming series
AI / GENERATIVE
Generative imagery showcase for gallery exhibition
Get in Touch
Have a project in mind? Let's discuss how we can bring your vision to life through innovative creative direction and cutting-edge technology.